In the current global business environment, technological advances drive transformation to the information age and result in the different conduct of business. This article aims to explore issues associated with information technology, university education, and the conduct of tourism business, particularly in Australia. It compares government policy, university education, and the perspective of the industry sectors regarding skills in their graduate employees and analyzes differences in the outcomes. While government policy includes a particular strategy to take advantage of online technologies to enhance Australia’s tourism, the survey of attitudes of senior tourism management indicates that most tourism firms do not value skills associated with strategic use of information technology in their graduate employees. The article then explores the reasons for any difference between this and the outcomes of the theoretical analysis.