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Digital Divide and Its Potential Impact on Cultural Tourism

Tourists need information about destinations for travel decision making. Thus, the importance of information in the tourism industry is apparent. Tourists inform themselves before and during travelling, gather information about prices, hotels, sights, activities, alternatives, weather conditions, local traditions, food, drinks and religious views of the destination. After the visit they share information with others. Therefore, a reasonable diffusion with information and communication technologies (ICTs) can benefit both the tourists as well as the businesses. However, disparities still exist in access, skills, use of and attitudes towards ICTs. Although, the phenomenon of digital divide has been addressed in several studies, especially with regard to small and medium sized tourism enterprises, research on the adoption and implementation of ICTs in cultural and heritage tourism is still scant. This paper aims at raising awareness for the influence and effect of the digital divide on the tourism industry in general and cultural and heritage institutions in particular.


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