News Ticker

Intellectual outputs

  • IO1: A research report on digital marketing skill gaps and training needs in SMTEs
  • IO2: Learning/Teaching Modules for Digital Marketing Competences for SMTEs (+ An edited e-book book on digital marketing for SMTEs )
  • IO3: A Qualification Framework for Digital Tourism Marketer
  • IO4: Open Source Online/Mobile Learning/Teaching Platform

IO1: A research report on digital marketing skill gaps and training needs in SMTEs

  • Digital marketing competences required in SMTEs

IO2: Learning/Teaching Modules for Digital Marketing Competences for SMTEs (+ An edited e-book book on digital marketing for SMTEs )

  • Marketing principles and digital marketing strategy for SMTEs.
  • Online travel behaviour and digital marketing channels for SMTEs.
  • Website design and website quality for SMTEs
  • Content marketing for SMTEs.
  • Search engine marketing and search engine optimization for SMTEs.
  • Social media marketing for SMTEs.
  • Mobile marketing for SMTEs.
  • E-mail marketing for SMTEs.
  • Display (paid) advertising for SMTEs.
  • Web analytics and performance management for digital channels for SMTEs.

IO3: A Qualification Framework for Digital Tourism Marketer

  • Occupational standard for digital tourism marketer
  • Assessment tool (control tool)

IO4: Open Source Online/Mobile Learning/Teaching Platform

  • An open source online and mobile e-learning/teaching/ training platform

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close